Notes on design, technical SEO, speed and AI search. Written by a person, which is the whole point.
Google's August spam update was rougher than usual
Google's August 2026 spam update finished rolling out on August 21, and page one moved harder than it does in a normal month. Your rankings can drop without you doing anything wrong.
Chase Konchak
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Claude watermarks its text now. What it means for your site
Anthropic hid a pattern in the words Claude picks, and it rides along when you paste a draft into your site. What that mark proves about your blog, and what it doesn't.
Chase Konchak
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OpenAI Says robots.txt Might Not Stop Its Bot
OpenAI put it in writing: when a ChatGPT user asks about your site, its bot might skip your robots.txt rules. Here's what that file actually does, and the blocking mistake that costs businesses customers.
Chase Konchak
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ChatGPT picks its favorites before it searches
New research pulled the search queries ChatGPT runs behind the scenes and found brand names already sitting in them, before it reads a single page. That changes what getting recommended actually takes.
Chase Konchak
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The Anatomy of a High-Converting Landing Page
Every high-performing landing page shares the same skeleton. Here are the sections, and the order, that turn attention into action.
Sofia Marchetti
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Designing for Core Web Vitals: Speed as a Feature
Performance is a design decision, not a developer afterthought. Here is the budget we hold every ArcForm build to.
Maya Chen
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Technical SEO Foundations: What Actually Moves Rankings
Most SEO advice is noise. A handful of technical fundamentals do the heavy lifting: crawlability, speed, structure and intent.
Marcus Bello
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Designing Accessible Color Systems
Color that looks good and works for everyone isn't luck, it's a system. Here's how we build palettes that pass WCAG without going grey.
Aisha Patel
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Typography Systems That Scale
A reusable type scale keeps a growing site coherent. Here is how we structure headings, body and rhythm so new pages stay on-brand.
Daniel Ross
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Building Websites AI Assistants Can Actually Read
Search is shifting to assistants and answer engines. Clean structure and crawlable content decide whether you show up.
Priya Nair
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