Notes on design, technical SEO, speed and AI search. Written by a person, which is the whole point.
Designing for Core Web Vitals: Speed as a Feature
Performance is a design decision, not a developer afterthought. Here is the budget we hold every ArcForm build to.
Maya Chen
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Typography Systems That Scale
A reusable type scale keeps a growing site coherent. Here is how we structure headings, body and rhythm so new pages stay on-brand.
Daniel Ross
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Building Websites AI Assistants Can Actually Read
Search is shifting to assistants and answer engines. Clean structure and crawlable content decide whether you show up.
Priya Nair
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The Anatomy of a High-Converting Landing Page
Every high-performing landing page shares the same skeleton. Here are the sections, and the order, that turn attention into action.
Sofia Marchetti
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Technical SEO Foundations: What Actually Moves Rankings
Most SEO advice is noise. A handful of technical fundamentals do the heavy lifting: crawlability, speed, structure and intent.
Marcus Bello
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Designing Accessible Color Systems
Color that looks good and works for everyone isn't luck, it's a system. Here's how we build palettes that pass WCAG without going grey.
Aisha Patel
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